01 / Challenge
The challenge
Three competitors were launching similar products in the same quarter. Lumière needed to own the conversation before launch day, not after — with a fixed budget and six weeks of runway.
Case Study — Consumer Tech
Sold out in 6 weeks.
Lumière's flagship product had been leaked. The launch window was tight, inventory was finite, and the competition was fierce. We built a coordinated go-to-market that sold through inventory twice over.
Client: Lumière TechIndustry: Consumer ElectronicsDuration: 6 weeks
Headline result
2x
Inventory sold through
$2.1M
Launch-week revenue
12M+
Organic impressions
48
Creator partners
6.8x
Launch ROAS
02 / Approach
Our approach
We seeded 48 creator partners 3 weeks pre-launch with embargo release dates. Built SEO landing pages ranking for comparison and category queries before competitors existed on-SERP. On launch day, paid social kicked in with creator-shot UGC already proven to convert.
03 / Results
The results
Lumière sold through their initial inventory in 11 days and a rushed second production run in another 31. Launch-week revenue hit $2.1M against a $280K ad spend — a 6.8x ROAS. Organic search now drives 34% of ongoing brand revenue.
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